[教学]从博客网创办以来几个logo变化向老方学习“忽悠”

eya · 发表于 2005-11-5

首先我们来看看一直以倡导web2.0为口号的博客中国（博客网）自2002年创办以来历次首页的全景图。从以下网站首页图片可以看出，自博客中国于2002年创办初，网站的初衷均建立老方所提倡的理念之上，学术氛围和交流氛围都很不错，并且时有不少观点新锐的文章见于网站。但大家随着网页抓图往下看，随着每年的发展，网站不论从概念到本质、到形式、到质量，都悄悄的发生了转变。老方一直在打着web2.0神圣的大旗在业界鼓与呼，而我们对其的宣教深信不疑。     <img src="http://www.xxwindow.com/images/sys/1.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/1.gif');}" onmousewheel="return imgzoom(this);" alt="" /> <img src="http://www.xxwindow.com/images/sys/2.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/2.gif');}" onmousewheel="return imgzoom(this);" alt="" /> <img src="http://www.xxwindow.com/images/sys/3.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/3.gif');}" onmousewheel="return imgzoom(this);" alt="" /> <img src="http://www.xxwindow.com/images/sys/4.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/4.gif');}" onmousewheel="return imgzoom(this);" alt="" /> <img src="http://www.xxwindow.com/images/sys/5.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/5.gif');}" onmousewheel="return imgzoom(this);" alt="" />     看待事物的本质不少朋友往往仅从一个点看，并没有纵观空间和时间的全局去评述和看待，博客网到目前已经从本质上悄悄背叛了大家所追求的互联网web2精神，下面从它创始以来几个logo来对比一下，让我们亲身体会一下，一个网站如何从实在做到虚浮的，具体文字点评我不想写太多，有时候在事实面前，无需太多评述。     这是博客网（博客中国）2002年创办前期的logo:     <img src="http://www.xxwindow.com/images/sys/6.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/6.gif');}" onmousewheel="return imgzoom(this);" alt="" />     这是博客网（博客中国）2003年到2004年使用的logo,上面有“每天五分钟，给思想加油”，一定程度上反映了当时博客中国的建网宗旨:     <img src="http://www.xxwindow.com/images/sys/7.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/7.gif');}" onmousewheel="return imgzoom(this);" alt="" />     这是博客网（博客中国）2005年上半年使用的logo,博客网已经把不再重要的“每天五分钟给思想加油”改成了当前急需的“全球第一博客门户”，或许是为风投造势，有点混淆视听的味道:     <img src="http://www.xxwindow.com/images/sys/8.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/8.gif');}" onmousewheel="return imgzoom(this);" alt="" />         这是博客网2005年7月风投到位后的第一个logo,大家请注意，风投完成后，博客网的新logo，网站域名和名称发生了彻底变化。同时在“全球第一博客门户”下面增加了挺有诱惑性的广告词“今天你bokee了吗?”     <img src="http://www.xxwindow.com/images/sys/9.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/9.gif');}" onmousewheel="return imgzoom(this);" alt="" />         几个月后，博客网再次悄悄改动了自己的logo,请各位注意logo下面的文字“全球第二代门户领导者，分享你我，从此bokee”，好家伙！“全球第一博客门户”这么大来之不易的名头，如同换衣服一般，不喜欢就甩。正如吴波文章说的，方兴东真是一个“奇迹”，一个“神话”，不过在我看来，是一个搓泡沫的神话，造概念的奇迹。      <img src="http://www.xxwindow.com/images/sys/10.gif" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor='hand'; this.alt='Click here to open new window\nCTRL+Mouse wheel to zoom in/out';}" onclick="if(!this.resized) {return true;} else {window.open('http://www.xxwindow.com/images/sys/10.gif');}" onmousewheel="return imgzoom(this);" alt="" />            呵呵，博客网在几个月内从“全球第一博客门户”摇身一变成了“全球第二代门户领导者”，自己给自己戴了几顶高帽子。本质上也从“博客”背叛到“门户”，一点也脸不改色心不跳。在此，我对老方表示万分折服。既然到了“第二代门户”，看来老方在后面还有更折腾人的拿手好戏，其他门户网站关紧大门提高警惕啊。瞧瞧，光是几个logo就被忽悠得非常头晕，使我越来越明白互联网的泡沫是如何产生的了。各位还有其他什么感想，本人不再多说，QQ上已经被人给骂惨，呵呵，收工！

今心 · 发表于 2005-11-6

沙发

bm8 · 发表于 2005-11-7

好文， 我最喜欢最早最原始的那个。 随着时间的推进，越来越垃圾了

海盗船长 · 发表于 2005-11-7

拍得好！把地址通知一下，我运几车砖头给你！ 喜欢第一个的风格！简洁中孕育着执著和力量！

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