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标题: 一个转换率低的站点可能影响整个Google Adsense帐号 [打印本页]

作者: 大大 时间: 2006-5-17
标题: 一个转换率低的站点可能影响整个Google Adsense帐号
Google has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less (and yes, the advertiser will also pay less accordingly).

Here is the basis of how smart pricing works:

Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click. So if our data shows that a click from a content page is less likely to turn into actionable business results - such as online sales, registrations, phone calls, or newsletter signups - we reduce the price you pay for that click.
And this often used example explains how this works more precisely.

As an example of smart pricing, consider two websites, each related to digital photography. The first page features digital camera reviews, while the second offers photography tips. Clicks from the page of photography tips might be charged less, because they are expected to convert into sales less frequently, resulting in lower value for advertisers. Google data determines that clicks from the digital camera reviews convert better, so clicks from this page are not discounted.
And since very little is publicly disclosed to publishers about how smart pricing specifically works, there are many questions surrounding it. However, while AdSense was attempting to get a publisher back from YPN, one support team member disclosed more details than perhaps he or she should have.

Here is what that team member disclosed, as well as other tidbits already known about smart pricing.

Smart pricing affects an entire account. It is not on a per page or per site basis.
One poorly converting site can result in smart pricing impacting an entire account, even sites completely unrelated to the poorly converting one.
Smart pricing is evaluated each week. So removing ads from sites you suspect are converting poorly could result in seeing an adjustment to a higher smart pricing percent in as little as a week.
Smart pricing is tracked with a 30 day cookie, so you could be rewarded for new conversions that saw the initial click from your site up to 29 days earlier.
Image ads are also affected by smart pricing.
With smart pricing, an advertiser could end up paying less than their minimum bid, which would theoretically include the minimum bid price available, meaning publishers earn less for even the minimum valued clicks.
Conversions for smart pricing publisher accounts are tracked by those advertisers who have opted into AdWords Conversion Tracking
This raises the question about whether publishers should be removing AdSense from sites they suspect are converting poorly, in order to increase their smart pricing percentage. The loss of revenue could be more than made up with higher smart pricing across the rest of the account. But publishers do not have access to any of the data that would be used to determine which sites (if any) are converting better than others.

It would also be hard to tell this from AdSense stats - even using channels to differentiate sites because one site with a low CPM could actually be converting the highest, but is simply in a lower earning niche. But a publisher could mistaken a low CPM for also being poorly converting and remove those ads... which could result in even smart pricing reducing overall per click earnings even more.

Other things can also affect day to day earnings that have absolutely nothing to do with smart pricing. This means it is extremely hard to track without information AdSense is unwilling to disclose about each account.

This kind of unknown situation makes it very tempting for publishers to want a second AdSense account, especially for publishers that have quality sites as well as "less than quality" sites. While second accounts are hard to get, I bet there are publishers who will be working on getting a new company name for this purpose.

How do you plan on using this information? Removing AdSense - or swapping it for YPN instead - and wait a week or two and see if there seems to be an increase in CPM? Wait and see what others do?

作者: 大大 时间: 2006-5-17
没时间翻译了，参考参考或许对我们有帮助。

作者: ahxp 时间: 2006-5-17
Google已很少公开表示对智能定价秘密酱造成一些出版商挣更多的钱,而别人钱少点(不错,广告也相应减少工资).
这是多么高明的定价作品:
著名的智能自动调整价格的成本的特点KEYWORD针对性资讯内容. 如果我们的资料显示,从点击网页内容不太可能演变成诉讼业务成果等网上销售,登记,电话、通讯signups我们减少代价,只要.
这个例子说明,这项工程常用更加准确.
智能定价为例,认为两个网站,与各数码摄影. 首页数码相机特征审查,第二摄影提供线索. 从互联网页小费摄影记不太可能,因为他们预期转为销售较少,造成广告价值低. 搜索资料认定只需从数码相机将检讨改善,从这点不出来的一页. 由于很少以公开出版是如何具体价格智能工程,有许多相关问题. 然而,试图找到AdSense出版商YPN回来,一队员透露更多细节支持他或她是不是应该.

这里是,队员透露,以及其他已知约有智能码定价.    聪明的定价影响到整. 不是每一个网站或每页依据. 一个网站可能造成智能不足将影响整个价格到,即使没有将土地完全无关. 智能评估定价是每星期. 从广告清除可疑地点,你都可以把不好的结果看,调整价格较高聪明不到一个星期左右. 履带式收费有30天饼干,你可以得到新的改变,只要你看到最初29天前到工地. 形象广告也影响智能定价. 电子收费,可能要花广告低于最低投标,其中包括理论上的最低投标价资料,出版的意义,即使钱少点最低值. 智能转换为发行价格核算追踪到这些广告的人选择了AdWords转换跟踪令人质疑是否应该取消AdSense出版商从这些场所都将没有怀疑,以提高她们的聪明定价比例. 损失超过了可与全国其他地区的价格高智能的考虑. 但出版社没有获得任何数据,将用来确定地点(如有)将胜过别人.    它也无法预料这种AdSense纪录,甚至用不同的渠道之一,因为遗址现场低通信实际能够转化最高,但只是在一个较低的收入范围. 但出版商可能误为低通信也将消除这些不良广告. 甚至可能导致智能价格每点击总收入减少得更多.    其他东西也会影响到日常的收入,绝对不是聪明的定价. 这是极其艰苦追踪而不愿透露有关资料AdSense每个帐户.    这种情况是非常不容易的,希望出版社第二AdSense帐户,特别是出版社,以及土地质量"的质量小于"遗址. 第二,户口难求,我敢肯定有出版商将努力使这个新公司名称为宗旨.    您计划利用这一信息? AdSense取消或交换YPN,它与一、两个星期,等待看似乎增加了无线电? 等着看别人怎么办?

作者: 大大 时间: 2006-5-17
你吓我，居然翻译成这个样子。不管怎样都得谢谢你。

作者: fanshangyu 时间: 2006-5-17
呵呵，翻的更加看不懂了

作者: ndf 时间: 2006-5-17
不错,很久的帖子了

作者: sogoogle 时间: 2006-5-17
不知道转换率是怎么计算的，GG对广告效果用什么手段评估呢

作者: taotuo 时间: 2006-5-17
ahxp应该用的翻译软件或者翻译网站翻译过来的吧？

作者: sun 时间: 2006-5-17

原帖由小龙于 2006-5-17 21:13 发表没时间翻译了，参考参考或许对我们有帮助。

能不能给菜鸟们简单说一下“转换率”是什么？“可能影响”的影响有多大？

作者: 有事说事 时间: 2006-5-17
ahxp
你如果说出是用的哪个翻译软件，那个公司肯定找你打官司：严重的影响他们形象啊！

作者: Shift 时间: 2006-5-17
转换率很低是指什么?

作者: lava1695 时间: 2006-5-17

原帖由 Shift 于 2006-5-18 00:51 发表转换率很低是指什么?

转换率是针对投放GG广告人的统计, 比如:
通过你的网站, 有100个人点击某个广告进入某个网站, 最后在该网站注册会员或者到达某个网页(有投放广告的人设定), 即算是完成一次转换.

如果从你的100个点击中, 有一个完成转换, 则转换率就是10%

作者: lava1695 时间: 2006-5-17
第一次看到这篇文章, 收益非浅, 谢谢小龙.

作者: lrc 时间: 2006-5-17

原帖由 lava1695 于 2006-5-18 00:57 发表

转换率是针对投放GG广告人的统计, 比如:
通过你的网站, 有100个人点击某个广告进入某个网站, 最后在该网站注册会员或者到达某个网页(有投放广告的人设定), 即算是完成一次转换.

如果从你的100个点击中, 有 ...

是不是与GOOGLE的analytics联系起来的？

作者: lava1695 时间: 2006-5-18
对，可以互相连接来分析投放效果的。

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